Shaping the Future of the ASPAN Brand

Pete Pomilio, ASPAN CEO

Thank you to everyone who took the time to complete our branding survey or participate in a focus group. Your ideas, perspectives, and feedback are helping us think carefully about how ASPAN presents itself to our members, our profession, and the patients we serve.

When we talk about our brand, we’re talking about much more than colors, fonts, or a logo. We’re looking at the words we use, how we tell our story, and how we communicate who ASPAN is and what we stand for. Most importantly, we want our brand to reflect the expertise, compassion, and community that make ASPAN special.

And no, this doesn’t necessarily mean a completely new logo! We’re exploring all possibilities as we work through the process, including how we can build on the strong identity ASPAN has today. 

This work will help lay the foundation for our new website, planned for summer 2027, as well as updated marketing materials and communications moving forward. You’ll hear more about the progress throughout next year, with plans to unveil the new brand work at our Annual Conference in New Orleans.

Thank you for helping us shape what’s next for ASPAN. The future of ASPAN is something we’re building together.